Functions
Delivering excellence across Finance, HR, Banking, Risk, Sales, Treasury, Markets, M&A, and Strategy to drive sustainable business growth globally.
The finance function across the region has evolved significantly, moving beyond traditional reporting and control to a far more strategic role. With the increasing demand for forward-looking insights, CFOs are expected to act as both financial stewards and business partners—supporting transformation, sustainability, and growth initiatives in parallel.
The shift to real-time data, automation, and integrated planning platforms is reshaping how finance teams operate, enabling them to deliver sharper insights and enhance decision-making at the speed of change. In the UAE, we see increasing regulatory alignment with global standards, placing added pressure on finance teams to be agile, compliant, and proactive.
AcuityX partners with finance leaders to strengthen this dual mandate—enhancing control environments while embedding value creation as a core function. Whether through performance management, digitisation or finance operating model redesign, we understand how to embed practical solutions that deliver measurable impact.
AcuityX enhances Human Capital Function effectiveness through practitioner-led expert advisory solutions. We tailor our approach to address core Human Capital areas such as talent management, workforce planning, employee engagement, assessment and leadership development. With real-world expertise, our advisors help your HC teams implement best practices, navigate complex challenges, and align strategies with business goals.
We enable your HC teams to streamline processes, improve decision-making, and drive measurable impact. Our practitioner-led model emphasises collaboration and knowledge transfer, equipping you with the tools and insights needed to sustain long-term success.
Whether it’s through workshops, one-on-one coaching, or strategic consulting, AcuityX enables Human Capital professionals to build capabilities, adapt to evolving workforce trends, and deliver measurable impact across the organisation.
With nearly 60 financial institutions operating in the UAE including national banks, foreign banks and special financial organsations, it’s no surprise that the industry is thriving through competition, innovation and diversity of service propositions. Its an exciting time to be in financial services in the UAE with the surge in Digital Banking available through multiple operating models from app based services to mobile banking and online platforms. Innovation in Banking has never been stronger both from the banks themselves and the regulatory environment. We are seeing the implementation of Open Finance, roll out of AI as a service and financial inclusion, all changing the way we bank.
What continues to stand out is the need for service and operational excellence. AcuityX has first hand experience in developing customer led strategies that combine this innovation, with strong banking principles and practical solutions to drive world class outcomes.
The UAE has seen a huge surge in its HNW population. With changing visa policies and favorable socio economic conditions there is a growing trend among clients to manage their wealth locally within the UAE rather than relying on the traditional European financial centers. This shift is bolstered by regulatory reforms and the UAE’s robust financial infrastructure.
Both digital servicing options and AI remain top of the list on trends to watch out for as international names and domestic banks compete for this target segment. As is true elsewhere in the industry, how you integrate this innovation to drive service, efficiency and profitability remains a key objective.
AcuityX is able to partner with your existing teams and translate the opportunities and challenges you face to deliver bottom line results. We recognise that you need an adaptable and customised approach to target these opportunities.
Risk Advisory Safeguarding Performance. Navigating Complexity.
At AcuityX, our Risk Advisory practice partners with financial institutions to enhance resilience, regulatory alignment, and performance through expert risk management solutions. We support clients across all key risk domains, helping them respond to a dynamic market and regulatory environment with confidence and clarity.
Liquidity Risk & Balance Sheet Management (BSM)
We advise on the management of core risks impacting the banking book, including Liquidity, Concentration, Interest Rate, and Currency risks. Our approach focuses on optimising scarce financial resources such as capital, which are increasingly under pressure in today’s environment, enabling our clients to strengthen financial sustainability and performance.
Market Risk
We assist in the governance, quantification, and control of primary market risks – Currency, Interest Rate, Equities, Commodities, and Traded Credit – aligning with both internal risk models and evolving global regulatory standards. Our solutions ensure institutions remain ahead of the curve while maintaining operational and capital efficiency.
Credit Risk
We work with clients to proactively manage credit exposures across both the banking and trading books. Our advisory helps institutions respond to fast-changing market conditions and understand their impact on default probabilities and credit loss, ultimately preserving capital and enhancing risk-return decision making.
Segmentation, products, technology, and AI generate value, but a Sales function is at the heart of every consumer business. Partners at AcuityX have personally led salesforces of over 3,000 people, delivering across multiple markets. We understand each of the component parts intimately and what makes them tick. We work across every channel, from human-led teams to digital-only models.
Conduct and regulation continue to evolve at pace and need to be embraced to ensure the continued growth and development of the sector. Using digital platforms and human-led programmes, we can drive productivity and participation to increase revenue without increasing risk. We believe in developing a balanced view that ensures the long-term sustained growth of your bottom line.
From design to continuous improvement cycles, sales processes to training programs, data to performance management, conduct, and risk, we understand that to be successful, each element must work together to deliver results to the bottom line.
Treasury has become a critical nerve centre in today’s volatile and increasingly globalised financial environment. Amid volatile interest rates, tightening liquidity, and shifting regulatory frameworks, treasury teams are playing an increasingly strategic role in managing risk, capital, and cash.
In the UAE, both corporate and financial institutions are rethinking their treasury architecture—from optimising liquidity structures and cash forecasting to implementing more dynamic risk hedging strategies.
AcuityX has deep experience working with treasury functions to enhance their operating frameworks, manage market risk, and support funding strategies. Our practitioner-led model means we understand both the complexity and the opportunity—helping clients build treasuries that are both resilient and strategically aligned.
Global Markets in the UAE and wider region have undergone significant growth, underpinned by increasing capital market sophistication, regulatory development, and the rise of new asset classes such as ESG-linked instruments and digital assets. Institutions are also evolving their product offerings to meet a broader range of client needs across FX, fixed income, and derivatives.
However, with opportunity comes complexity. Market infrastructure, technology platforms, talent, and risk governance all need to keep pace with ambition. There’s also growing pressure to deliver returns while navigating cross-border volatility and operational risk.
AcuityX works with global markets businesses to tackle these challenges head-on—whether through front-to-back target operating model reviews, pricing and risk optimisation, or leadership appointments that bring credibility and innovation. We understand that success lies not just in strategy but in execution.
Wholesale Banking Driving Strategic Growth and Future-Ready Capabilities
AcuityX partners with wholesale banking divisions to sharpen strategy, strengthen client relationships, and enhance performance across coverage and product verticals. We work alongside relationship teams, product heads, and senior leadership to build integrated, forward-looking solutions that drive profitability and sustainable returns.
Strategic Advisory Across Coverage and Product Teams
We help banks redefine the role of relationship teams by embedding deeper sector insights, data-led client segmentation, and value-based coverage models. Working with product heads across lending, transaction banking, markets, and advisory, we align product strategy with client needs and risk appetite to improve wallet share and capital efficiency.
Improving Profitability and Return on Capital
We support initiatives to refine pricing frameworks, optimise balance sheet usage, and drive cross-sell across the franchise. By identifying low-return segments, re-aligning resource allocation, and enhancing deal structuring capabilities, we help institutions boost return on equity while managing risk-adjusted returns.
Building Future-Ready Capabilities
Our advisory builds capabilities for the future—whether through digital enablement, operating model redesign, or frontline upskilling. We help wholesale banking businesses adapt to a rapidly evolving landscape with tools, insights, and execution support that ensures resilience and relevance.
The M&A landscape in the region remains active, driven by diversification agendas, sovereign wealth activity, and increasing private sector consolidation. From cross-border expansions to strategic divestitures, the focus has shifted from deal execution alone to unlocking long-term value—commercial, cultural, and operational.
The UAE continues to play a central role in regional M&A, supported by an increasingly sophisticated advisory ecosystem and favourable business environment. However, success requires rigorous due diligence, post-deal integration planning, and alignment across stakeholders—often under significant time pressure.
At AcuityX, our experience spans the full M&A lifecycle—from strategic targeting and commercial due diligence to post-merger integration and synergy realisation. We work alongside clients to translate complexity into clarity, ensuring each deal supports their broader growth ambitions.
Strategy today requires far more than a static plan. In an environment defined by disruption, regulation, and digital transformation, organisations need to continuously sense, adapt, and realign. A well-crafted strategy must connect enterprise vision with practical execution, while remaining responsive to market realities.
In the Middle East, we see a renewed focus on regional expansion, customer centricity, sustainability, and digital ecosystems. Strategic planning is no longer the remit of the CEO’s office alone—it is embedded across product, risk, operations, and distribution.
AcuityX supports organisations in shaping strategy that is both ambitious and executable. Whether it’s a full business model redesign, new market entry, or portfolio rebalancing, our team brings sharp insight, sector expertise, and a bias for action. We help leadership teams turn strategy into momentum.
In the UAE, we see heightened regulatory scrutiny from both local and global standards, especially in credit risk governance, model validation, and operational resilience. The rise of ESG, digital assets, and real-time data is also changing the risk landscape, requiring new capabilities and frameworks.
AcuityX works closely with risk leaders to strengthen governance, enhance second-line independence, and drive risk-adjusted performance. Whether it’s redesigning risk operating models, enhancing credit oversight, or building enterprise risk frameworks, we bring the real-world expertise needed to embed risk as a source of value, not just protection.
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